250ok, an Indianapolis-based email analytics and deliverability company, raised $2.6m in Series A funding.
The round was led by Arthur Ventures.
The company intends to use the funds for product expansion and hiring of at least 53 more employees by 2021 in conjunction with Indiana Economic Development Corporation.
Led by Greg Kraios, CEO, 250ok provides marketing teams with advanced insights to optimize the performance of email marketing programs by connecting email service provider data with its own data to improve the way organizations manage outbound email – increasing deliverability, security and access to performance analytics.
Launched in 2011, 250ok serves Marketo, SendGrid and SparkPost, among others, and signed on 60 brands in Q3 2017.