ViralGains, a Boston, MA-based video advertising journey platform, secured $13.5m in Series B equity and debt funding.
The funding includes $10m in equity capital from new investors First Analysis and Origin Ventures and existing venture investors including Stage 1 Ventures, Pallasite Ventures and LaunchCapital.
In addition, the company closed $3.5m in debt funding from Square 1 Bank, a division of Pacific Western Bank. Jim Macdonald, Managing Director at First Analysis, which led the round, is joining ViralGains’ board of directors.
The company intends to use the funds to grow its market share in video advertising.
Led by Tod Loofbourrow, CEO, ViralGains is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Using the platform to engage in a two-way conversation, brands discover what people want and and how they feel and build a unique journey that connects qualified consumers with relevant messages that generate awareness, motivate intent, and impact purchase decisions.
ViralGains currently serves marketers including a current line-up of Fortune 2000 companies, which includes four of the top five auto manufacturers and four of the top five banks.
The company has regional offices in New York, Los Angeles, Chicago, San Francisco, Atlanta and Detroit.