Playbuzz, a London, UK-based storytelling platform for interactive content, raised $35m in Series C funding.
The round was led by Viola Growth with participation from existing investors including Disney, Saban Ventures, 83North, Carmel Ventures, firstime and Oded Vardi.
The company, which has raised $66M in total funding, intends to use the capital to expand its global presence, with a focus on its branded content business which already works with Fortune 500 brands to create, distribute and measure engaging native advertising campaigns.
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is a storytelling and real-time analytics platform used by premium publishers and brands to author, distribute and monetize interactive stories that drive audience engagement.
The company has over 150 employees across its offices in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow and Los Angeles.