Wonderbly (FKA Lost My Name), a London, UK-based children’s books publisher, raised £6.4m in Series B funding.
The round was led by Ravensburger, with participation from existing investors Google Ventures, Project A Ventures, Greycroft, The Cherning Group and Allen & Co. Silicon Valley Bank provides debt funding in conjunction with the equity round.
The company intends to use the funds for new product development and international growth.
Founded in 2012 by Asi Sharabi, CEO, Wonderbly combines storytelling with technology to create personalized kids’ books. Lost My Name book is a personalised children’s book offering a real creative canvas and a technology playground. Available in 10 languages, the book has become the top selling picture book in every major market Wonderbly operates in, including the USA, UK, Germany and Canada. The company recently launched their second book “The Incredible Intergalactic Journey Home” in Germany, a space journey packed with personalization about a child and its robot friend who need to find their way back home.
In total, Wonderbly has launched four titles with different personalization systems and technologies and will be launching three more this year. To date, it has now sold over 2.7 million copies worldwide.
In addition to the funding, the company announced a partnership with the Roald Dahl Estate to collaborate on joint IP projects.