Parse.ly, a NYC-based Internet attention analytics platform, closed a $6.8m Series B funding.
The round was led by Grotech Ventures and Blumberg Capital, with participation from Felton Group, FundersClub, DreamIt, and a number of other angels including Scott Becker, co-founder and CTO of Invite Media.
The company plans to use the funds to expand client capacity.
Co-founded by CEO Sachin Kamdar and CTO Andrew Montalenti, Parse.ly has developed predictive models that allows companies to understand, own, and improve digital audience engagement by analyzing the aggregate attention of an audience that represents more than two million clicks per minute and four million hours of content consumed per day.
Today, the company’s client network spans 250 companies with 2,500 of the top media websites that serve a collective audience of more than one billion monthly unique visitors.
In recent years, Parse.ly has expanded beyond media clients like Hearst, Time Inc., Condé Nast, The Wall Street Journal, and Bloomberg to major consumer brands including, HelloFresh, TravelZoo, The Ladders, Ben & Jerry’s, and Artsy.