LiftIgniter, a San Francisco, CA-based personalization API for digital touchpoints, completed a $6.4m Series A round of financing.
The round was led by Storm Ventures with participation from Rincon Venture Partners, Revel Partners, and NTT Docomo Ventures, and angel investors Tom Chavez, CEO and cofounder of Krux, and Bruce Falck, General Manager of Revenue Product at Twitter.
The company, which has raised $8.25m in total funding to date, intends to use the capital to continue to develop the platform and accelerate growth.
Founded by Indraneel Mukherjee and Adam Spector in 2014, LiftIgniter provides an API for all personalization needs that delivers a wholly unique experience to every individual user impression. Each user action has an intelligent, real-time reaction. The company’s personalization algorithms run 24/7, learning and reacting to each impression in real-time to predict and serve up tailored content for every touchpoint.
The platform is agnostic across all content, languages and devices and can be fully integrated and operational within a few hours, with minimal ongoing management.