Bridg, a Los Angeles, CA-based marketing software company that leverages point-of-sale data to drive precision-marketing campaigns for restaurant and retail brands, secured $11m in Series B funding.
The round was led by Morpheus Ventures, with participation from new investors NextEquity Partners and Visa (NYSE: V), as well as returning investor March Capital.
The company intends to use the funds to further expand adoption of its platform across the U.S.
Led by Amit Jain, founder and CEO, Bridg is a marketing software company that provides customer lifecycle marketing and business intelligence to the restaurant industry. The company’s platform integrates directly into the POS system of a client to build unique customer profiles and understand individualized behavior patterns, to create personalized marketing campaigns that drive traffic and sales in a measurable way.