Appboy, a NYC-based provider of a lifecycle engagement technology platform, raised $50m in Series D financing.
The round was led by Iconiq Capital with participation from Battery Ventures, and all prior major investors.
The company intends to use the funds to continue to further its growth.
Led by Bill Magnuson, CEO and co-founder, Appboy provides consumer scale CRM software for marketers to collect data from anywhere into a single view of each customer, and combine it with marketing automation and campaign orchestration to deliver real-time, personalized crosschannel messaging experiences that drive long term relationships between brands and customers.
The company now sends tens of billions of messages per month, and maintains profiles for nearly a billion monthly active users spanning more than 400 clients in 35 countries across six continents. Customers include brands in mobile like Airbnb, Delivery Hero, DraftKings, Jet.com, Lyft, Postmates, and Rent the Runway, and traditional enterprise brands like ABC News, Citi Global Cards, Domino’s, Hearst Television, SK Telecom, and Urban Outfitters.
Appboy has more than 175 employees across offices in New York City, San Francisco, and London.