Prezola, a Westbury, UK-based online wedding company, raised £3m in equity funding.
Business Growth Fund made the investment.
The company will use the funds to develop its mobile app technology.
Launched on Valentine’s Day in 2012 by husband and wife team Dom Beaven and Ali Beaven, Prezola provides an online service that allows couples to create modern wedding gift lists with more than 30,000 products supplied by over 300 retail partners from premium brands such as The White Company, Le Creuset, Jo Malone, Dyson and Habitat; It also incorporates a commission-free honeymoon fund, if required. Guests can buy online or by phone and gifts are delivered free of charge directly to the couple. The site also offers gift options including vinyl records, wall art and experiences such as Virgin Balloon Flights.
It has already sold over 1 million wedding gifts to date.
Last year, Prezola acquired www.gettingmarried.co.uk, a wedding website platform which lets couples create personalized wedding websites with integrated guest management tools. Getting Married will also be launching an app-based version of the service later this year.