Market Logic, a Berlin, Germany- and Chicago, IL-based provider of enterprise SaaS marketing information systems, raised €45m in funding.
Backers included Sycamore, Summit Partners and Genui. In conjunction with the funding, which is subject to official approval by the European Commission, Bernd-Michael Rumpf and Max Odefey of Genui will join Market Logic’s board of directors.
The company intends to use the funds to accelerate growth.
Led by Kay Iversen, founder and CEO, Market Logic develops and commercializes marketing information systems for brands to improve marketing and innovation processes with the right information at the right time.
The company serves companies in consumer packaged goods, retail, healthcare and financial services including Unilever, Coca-Cola, Newell Brands, Colgate, Heineken and American Express.