Blispay, a Baltimore-based financing platform for merchants and shoppers, raised $12m in equity funding.
Backers included FirstMark, Accomplice, New Enterprise Associates, Camden Partners and F-Prime Capital. In conjunction with the funding, Vince Talbert, co-founder of Bill Me Later and partner at Camden Partners, is joining Blispay’s Board of Directors.
The company intends to use the funds to continue to grow its merchant network and increase consumer adoption.
Led by Greg Lisiewski, founder and CEO, Blispay provides merchants and shoppers with a point-of-sale financing with no integration and no additional costs. Approved shoppers will additionally receive the Blispay credit card and continue to receive no interest, no payments on all purchases over $199 if paid in full in six months, plus automatic 2% cash back everywhere Visa is accepted.
The company has more than 500 merchants in categories including apparel, sporting goods, home, garden, auto and more that can now offer Blispay financing to shoppers.