SmarterHQ, an Indianapolis-based customer personalization platform, closed a $13m round of funding.
The round was led by Spring Lake Equity with participation from previous investors Simon Venture Group, the investment arm of Simon Property Group, and Battery Ventures.
The company, which has raised a total of $33.6m, will use the funds to expand sales and marketing efforts to pursue growth into new vertical markets, allowing industries like financial services and travel and hospitality.
Led by Michael Osborne, CEO and president, SmarterHQ provides a a platform empowering B2C marketers to respond to customer interactions in real-time by leveraging both behavioral and transactional data from online and in-store sources.
The solution powers real-time individualized campaigns for such brands as Dillard’s, White House Black Market, GNC, Bloomingdales, Kate Spade, Eddie Bauer, eBags, Chico’s, and Finish Line and has also begun working with financial services company Santander Bank, N.A. and auto company CarRentals.com.