Ad Lightning, a Seattle, WA-based business intelligence service for publishers and advertising platforms, completed a $2m seed financing.
The round was led by Sinclair Digital Ventures, an investment division of Sinclair Broadcast Group, with participation from Pioneer Square Labs‘ founders Mike Galgon, Greg Gottesman and Geoff Entress and other angels. In conjunction with the funding, Kevin Cotlove, Vice President of Digital Operations at Sinclair Broadcast Group, joined Ad Lightning’s board of directors.
Founded in 2016 as a spin-out of start-up studio Pioneer Square Labs by digital publishing veteran Scott Moore*, Ad Lightning provides a proprietary intelligence tool that gives digital publishers insights to manage programmatic advertising creative, preserve brand integrity, protect audience experience and recover some of the lost revenues caused by slow-loading and non-compliant digital ad units that can impact consumer experience, and begin to reverse the consumer adoption of ad-blocking software.
* Scott Moore
Moore has been a digital media leader for 20 years. His past experience includes CEO of Cheezburger, Inc. a digital humor network which was sold in March of 2016. Prior to Cheezburger, Moore served as Chief Digital Officer of hibu Group, a UK based multinational provider of marketing services to small and medium sized businesses.
He was head of Media at Yahoo! where he was responsible for P&L, product development, original programming, business development and daily operations of Yahoo!’s market-leading consumer services from 2005 to 2009.
Moore also served in various roles at Microsoft Corporation, including as General Manager of MSN, US; Publisher of Slate and President of MSNBC.com; the joint venture of Microsoft and NBC News.