The amount of the deal was not disclosed.
The company will use the investment to support ongoing marketing efforts and add staff that can support key functions.
NaviStone Prospecting identifies “intent to buy” from website browsing activity, creating a group of 90%+ unique new direct mail prospects.
NaviStone provides direct and digital marketers with a solution that uses proprietary code to incorporate the power of intent, from digital browsing behavior. NaviStone began as a product line of CohereOne, a California-based marketing agency with a Cincinnati office. Its rapid acceptance drove the decision to spin it into a separate company based in Cincinnati.