Brickwork, a NYC-based SaaS omnichannel retail marketing platform, raised $5m in Series A financing.
The round was led by Safeguard Scientifics (NYSE: SFE), with participation from new investor Recruit Strategic Partners, and existing investors Advancit Capital, Beanstalk Ventures, Cowboy Ventures and Forerunner Ventures. In conjunction with the funding, Safeguard’s Managing Director, Erik B. Rasmussen, will join Brickwork’s board of directors.
The compant intends to use the funds to expand sales and marketing efforts and continue to strengthen the platform.
Founded in 2013 by David Munczinski, CEO, Brickwork provides a SaaS-based software platform featuring advanced store locators and location pages, and apps including appointment, event and promotion management, a customizable content management system, and key data and analytics to allow physical retail stores to influence decision-making and improve overall customer experience.
The company serves global brands such as Urban Outfitters, J. Crew and Bonobos.