The amount of the deal was not disclosed.
The agency intends to use the funds to expand within specific geographic markets and industry verticals.
Led by CEO Matt Goddard, R2i is a full-service agency with practice groups focused on integrating marketing cloud technology with brand expression and demand generation for a nationwide client base of mid-market and enterprise level brands. Focused areas of purpose include web development and technology, multi-channel campaigns, media, loyalty and retention, sales enablement, brand strategy, and content marketing,
Clients include Microsoft, Hershey, Chevron, American Cancer Society, University of Arizona, Symantec, Atlantic Health, Aramark, and MasterCard.
The team also includes Tom Beck, who runs the agency’s Demand Generation Practice Group, and David Taub, who runs the agency’s Marketing Cloud Practice Group.
In conjunction with the investment, Owen Sullivan from Baird Capital will join R2integrated’s board as Chairman.