Ogury, a factual mobile data specialist, raised $15m in Series B funding.
The round was led by Idinvest Partners with participation from existing investors Ventech, CoVent Partners and ACG.
The company, which has raised more than $20m to date, intends to use the funds to accelerate international expansion, with a New York office opening later this month, and to invest in technology, R&D and recruitment.
Founded in 2014 by Jean Canzoneri and Thomas Pasquet, Ogury provides a mobile data platform for for advertisers and publishers to activate ultra-granular proprietary mobile datasets from more than 250 million global user profiles in more than 120 countries.
In details, the company provides:
– Ogury for Advertiser, which offers advertisers a mobile ad targeting solution, enabling them reach in-app consumers with relevant content; and
– Ogury for App Publishers, Owners and Developers, which enables app publishers to qualify their users, and optimize app monetization with the best CPM rates.
Integrated into over 10,000 apps, the company’s data collection technology provides a device-level view of the behaviour of 250 million mobile users globally.
To date, over 200 premium brands have worked with Ogury running more than 5000 campaigns across 80 countries.
The company has international offices in London, Paris, Milan, Rome and Madrid.