Spot.IM, a New York-based social engagement platform, raised $13m in Series A funding.
Backers included Index Ventures, AltaIR and Norma Investments Limited, representing businessman Roman Abramovich, James Hilton (CEO of M&C Saatchi Mobile), Avishai Abrahami (Co-Founder & CEO of Wix), Giora Kaplan (Co-Founder & CTO of Wix), Nir Zohar (President & COO of Wix), Brian Bedol and Ran Tushia.
The company intends to use the funds to further disrupt the online publishing industry and drive growth through new hires as well as expanding R&D efforts to build out capabilities that further foster social interactions within each partner’s social community.
Founded in 2012 by Nadav Shoval and Ishay Green, Spot.IM provides a comprehensive social engagement platform that allows digital publishers to take back control of social media content. The company partners with publishers to curate their communities’ social interactions directly, encouraging organic site engagement that enables over 3 billion monthly page views while keeping related ad revenue with content creators, rather than having third-party social media platforms cash in and own content they didn’t create.
Spot.IM currently works with 4,600 active sites, enabling social engagement for more than 300 million unique monthly users for its media partners, which include News Corp., Meredith Corporation, Time Inc.’s The Drive, Little Things and Advertising Age.