Phlur, an Austin, TX-based gender neutral and sustainable fragrance brand, raised $1.8m in convertible debt funding.
The round was led by Next Coast Ventures, in addition to funding from founder Eric Korman.
The company intends to use the funds to expand existing operations, as well as to launch new scents and new products in the coming year.
Founded in 2015, Phlur combines premium ingredients and environmentally responsible practices with a digital experience to offer scents explored through visual narratives that represent the inspiration and feeling of the fragrances. The brand allows users to explore six gender neutral fragrances accompanied by digital visual stories and playlists, choose two scents, add them in their real life, and let them evolve and become more complex as people wear them.