Verto Analytics, a NYC-based single-source audience measurement company, raised $16.1m in Series B funding.
The round was led by EQT Ventures, with participation from Conor Venture Partners and Open Ocean Capital, along with new investors Vision+ (Tero Ojanperä), Finnish Industry Investment, and additional angel investors. In conjunction with the funding, Ben Feder joined as Chairman of the Board, while Henrik Landgren of EQT Ventures joined as a new board member.
The company, which has raised $23.9m in total funding to date, intends to use the funds to scale its services globally within the digital media, mobile app and gaming, adtech and Internet sectors and expand its global operations.
Launched in 2013 and led by Dr. Hannu Verkasalo, CEO, Verto Analytics provides single-source audience measurement solutions for monitoring the behavior of consumers on every device, app and platform they use throughout the day to inform marketing, competitive intelligence, media buying, and product strategy and development. Services include Verto Content Watch, Verto Device Watch and Verto App Watch, which are all focused on cross-device digital media properties and publishers, digital devices and platforms, and mobile apps.
Customers include Microsoft, EA, Cisco and Yahoo, and YuMe, amongst others.
Beyond NYC, the company has offices in San Francisco, London and Espoo, Finland.