WTRMLN WTR, a New York-based maker of cold-pressed watermelon water, raised a funding round of undisclosed amount.
Backers included artist Beyoncé, Cavu Venture Partners and others.
Co-founded in 2013 by Jody Levy and Harlan Berger, WTRMLN WTR provides a hydration product for fitness trainers, pro athletes, and health conscious consumers consisting of cold pressed watermelon and organic lemon juice with no added water, sugar, or artificial ingredients.
The product, low in calories and sugar, is packed with electrolytes (especially potassium), the amino acid L- Citrulline, and the antioxidant Lycopene. A source of Vitamins A and C, it is all natural, gluten free, non-GMO, vegan, and kosher.
WTRMLN WTR is currently available in 12oz and 1L packages at 7,500 retail doors across the United States and Canada, including Whole Foods, Kroger, Costco, Safeway, Wegman’s, Sprouts, as well as at airports and colleges and online at Amazon.com.