WinView Inc., a San Francisco, CA-based provider of synchronized two-screen TV and creator of live television sports play-along experience WinView Games, closed $3.4m Series A round of equity financing.
The round, which brought total funding to date to $6.5m, was led by Tom Rogers, currently Chairman of the Board of TiVo, Inc., and Hank Ratner, Vice Chairman of Cablevision Systems Corp. and former CEO of The Madison Square Garden Company. In conjunction with the investment, Mr. Rogers and Mr. Ratner will join the the WinView Board of Directors as Co-Chairmen, along with Steve Goodroe, former Vice President Global Customer Marketing of Procter & Gamble and CEO of Dunnhumby USA, and Bryan Jacoboski, Managing Partner of Abingdon Capital Management. In addition, John Costello, President Global Marketing and Innovation of Dunkin Brands, Inc. and Global Chairman of the Mobile Marketing Association, is joining the Advisory Board.
The company intends to use the funds to complete development and launch the WinView Games app.
Led by founder and CEO Dave Lockton, WinView provides an app that allows users to play along in real time with live televised sports in order to compete and win prizes based on an advertising supported business model. All of the games WinView covers are produced in a live studio environment by game producers based on what is happening in real time on the playing field.