FreeWheel, a provider of premium video ad management solutions for large media and entertainment companies, acquired StickyADS.tv, a Paris, France-based video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.
The amount of the deal was not disclosed.
The acquisition will strengthen FreeWheel’s capabilities to enable publishers to maximize monetization of their own video inventory across traditional direct sold and market demand sources while ensuring control, compliance and creative safety.
Led by Hervé Brunet, CEO & Co-founder, StickyADS.tv is a multiscreen video ad tech company allowing premium publishers to build, run and operate their own video private exchange across web, mobile, and IPTV.
The company supports the advertising businesses of some of the biggest broadcasters in Europe, including TF1, France Télévisions, and M6 and other premium publishers like Spiegel, Corriere della Sera, The Economist, and La Place Media, managing over 90+ server-to-server buy side connections including all the market-leading Demand Side Platforms (DSPs).
Acquired by Comcast in 2014, FreeWheel provides technology, marketplace, and advisory services to the advertising businesses of large media and entertainment companies in the world, including AOL, DirectTV, NBC Universal, and Turner in the U.S., and Sky and Channel 4 in Europe. It enables clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, FreeWheel has offices in New York, London, and Beijing.