Zembula, a Portland, Ore.-based rich interactive content platform for enterprise marketers, raised $1.1m in seed funding.
Backers included the Launch Fund, Seven Peaks Ventures and Portland Seed Fund.
The company intends to use the funds to continue product innovation and scale essential functions.
Led by Robert Haydock, CEO, Zembula provides in-house marketers with a software as a service (SaaS) platform to create, manage, and deploy templated rich interactive content across several digital channels.
The company’s analytics platform allows exports of behavioral engagement data back into the brands CRM or marketing automation solution.
Users include companies such as Staples, Brady Corp., AutoNation, Time/People Magazine and Buca Di Beppo.