Soasta, a Mountain View, Calif.-based provider of a Digital Performance Management (DPM) platform, completed a $30m funding round.
The round was led by Tennenbaum Capital, with participation from existing investors Canaan Venture Partners, Pelion Venture Partners and Formative Ventures.
The company intends to use the funds to restructure existing debt and to continue to grow operations.
Led by CEO Tom Lounibos, Soasta provides an analytics platform that enables digital business owners to gain performance insights into their real user experience on mobile and web devices in real time and at scale.
Customers include internet retailers, media and tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS.