Influitive, a Toronto, Canada-based provider of an advocate marketing software platform, raised an additional $8.2M in an extension of a Series B funding round.
This additional financing, which brought the total Series B round to more than $38M and the total amount raised by the company to date to approximately $50M, came from new investors Leaders Fund and Export Development Canada (EDC), existing investors including Georgian Partners, Relay Ventures, BDC Capital IT Venture Fund and OurCrowd, as well as othr angel investors.
Influitive is also announcing the acquisition of Ironark Software, the company behind mobile applications Hub, a home and family organizer, and Workbase, a business task and schedule manager. Ironark’s founders (including CEO Jonathan James) and lead developer will join Influitive’s product division, and contribute their expertise to expanding the power of advocate communities to mobile.
Founded in 2010 by Mark Organ, CEO, Influitive provides the AdvocateHub software that allows marketers to build advocate communities in which members gain recognition and status in exchange for activities that help promote the brand’s interests and reputation.
Customers include Acquia, Atlassian, DocuSign, HireVue, Hootsuite, HP Software, Marketo and Oracle.
The company also has offices in Boston, Palo Alto and San Francisco.