Affectv, a London, UK-based technology company specialized in developing solutions to improve the relevance of advertising for people, raised a £2.5M growth loan.
BOOST&Co provided the financing.
The company will use the funds to grow adoption among brands in travel, technology and retail industries.
Led by Glen Calvert, Founder & CEO, Affectv develops solutions to make advertising relevant for people. Its Persona Discovery Platform reaches over 500 million people and extracts actionable data signals from billions of digital interactions. These signals are used to deliver SignalAds™, personal messages delivered to a relevant person, on a relevant device, at a relevant point in time. Each message is tailored for each individual using real time data.