Curalate, a Philadelphia, New York City and Seattle-based visual commerce solution provider, raised $27.5m in Series C funding.
The round was led by New Enterprise Associates with participation from existing backers First Round Capital and MentorTech Ventures.
Led by Apu Gupta, CEO, Curalate provides a platform that enables marketers to use visual content to influence the customer journey from awareness to conversion across different consumer touchpoints to increase product discovery, brand engagement, website traffic, and conversions.
The company, which is part of the Pinterest Marketing Developer Partner Program, Instagram Partner Program, and Tumblr A-List Partner Program, has also established partnerships with numerous technology and commerce leaders including eBay Enterprise, Demandware, Tradedoubler, and Movable Ink to accelerate global adoption of visual commerce.
The company has over 100 employees across its three offices.