Vivino, a Copenhagen, Denmark-based large wine community and mobile wine app, raised $25m in Series B funding.
The round, which brough total funding raised to date to $37m, was led by SCP Neptune International with participation from existing investors Balderton Capital, Creandum, SEED Capital Denmark and Iconical. In conjunction with the the investment, Christophe Navarre of SCP Neptune International will join the Board of Vivino as a non-executive Director to advise on Vivino’s future growth.
The company intends to use the funds to expand its presence in the world’s top wine consumption regions like the United States, Italy, France, Spain and Germany as well as to continue to build its wine marketplace.
Founded in 2010 by Heini Zachariassen, CEO, and Theis Søndergaard, Vivino is an everyday resource for wine lovers to discover, enjoy and rate wines, while forming their own personal wine library. The mobile app, available on Android, Apple and Windows devices, allows 13 million global users to take photos of wine labels and restaurant wine lists and, using proprietary image recognition technology, match the images against a database of millions of wines. Vivino connects users via a network of posted reviews and allows users to share their experiences via Facebook, Twitter and email.
In addition to the funding, the company has also announced that Karen MacNeil, author of The Wine Bible, will serve as an editorial advisor to Vivino. She will provide real-time insights, intel and advice on wine trends and the greater wine industry and develop content for Vivino.com and the Vivino app.