The amount of the deal was not disclosed.
This is IBM’s first acquisition of a digital marketing creative agency and aims to support its goal of helping clients digitally reinvent to create transformative brand experiences. IBM has over 1,000 designers working with strategists, developers and consultants to combine design and technology for clients including Air Canada, Boston Children’s Hospital, Citi and Staples.
The deal is expected to close in the first quarter of 2016, subject to satisfaction of customary closing conditions and applicable regulatory reviews.
Founded in 1981 by Chairman Nancy Kramer, Resource/Ammirati will join over 10,000 IBM iX employees to support demand for its services. Its 300+ associates across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients spanning consumer goods, retail and financial services companies such as Birchbox, DSW, Nationwide, Nestlé, Newell Rubbermaid, North American Breweries, Shaw Industries, Sherwin Williams, Toys “R”Us and White Castle, among others.