SweetIQ, a Montreal, Canada-based platform for local marketing automation, raised $4.2m in Series A funding.
The round was led by Plaza Ventures, with participation from Rothenberg Ventures, Desjardins-Innovatech, Otimo Retail Group, and Real Ventures. In conjunction with the funding, Matthew Leibowitz, Partner at Plaza Ventures, will join SweetIQ’s Board of Directors.
The company intends to use the funds to grow in the U.S. market, double the size of its team to accelerate its product roadmap, and launch new partnerships with major directories and offline data providers.
Founded in 2010 by Mohannad El-Barachi, CEO, SweetIQ provides a local search marketing platform that allows Fortune 500 retail brands to grow their in-store foot traffic by improving the online findability of their locations. The company’s marketing analytics and automation platform turns big data into actionable intelligence to support retailers and the marketing agencies that represent them in their corporate strategies and reputation management.
SweetIQ currently serves over 100 brands and marketing agencies across North America.