Wrap Media, LLC, a San Francisco, CA-based interactive storytelling and commerce platform, closed a $12.7m Series B financing.
The round was led by Raine Ventures and ProSiebenSat.1 Media with participation from Christopher Crain of Crain Communications, Dream Incubator, FF Angel LLC, Salesforce Ventures and Transmedia Capital, in addition to other investors.
The company, which has raised a total of $18.7m to date, intends to use the funds to optimize product features, grow the team and expand its go-to market strategy.
Founded in 2014 by Eric Greenberg, CEO, Wrap provides a cloud-based interactive storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web. It offers a template-driven authoring tool that allows users to create user experiences that can power the mobile interface of software platforms, publishers and e-commerce companies.
The company has also hired Peter Foster as Chief Revenue Officer.