Snapdeal Acquires Reduce Data

snapdealSnapdeal, an IndianĀ online marketplace, acquired Reduce Data Inc., a Mountain View, California based programmatic display advertising platform.

The amount of the deal was not disclosed.

Led by Asif Ali, CEO, and Darryl Jose, COO, Reduce Data provides brands with a platform which leverages artificial intelligence, real-time data and other tools to deliver advertising strategies for consumers across devices.

With this acquisition, Snapdeal will collaborate with the Reduce Data team to build advertising and discovery platform tools for brands as well as sellers on the marketplace. The 15 member team which currently has customers across US, UK, and India, will now become a part of Snapdeal.

Led by Rohit Bansal, Co-Founder, Snapdeal is a large online marketplace, with a wide assortment of 15 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. It has millions of users and 200,000 sellers, delivering to 5000+ cities and towns in India.



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