Yotpo, a Tel Aviv, Israel-based customer content marketing platform, closed a $15m funding round.
The round was led by Marker LLC with participation from Innovation Endeavors, Vintage Investment Partners, Blumberg Capital and Access Industries. In addition to the funding, Yopto appointed former GoDaddy CEO Warren Adelman to its board.
The company intends to use the funds to accelerate product innovation and New York expansion (the office is, located in New York’s Flatiron District).
Founded in 2011 by CEO Tomer Tagrin, Yotpo provides businesses with a SaaS-based content marketing platform to improve their online presence via social Q&A, rich media and product reviews as well as Twitter, Google and Facebook integrations.