Tapad, a NYC-based provider of unified cross-device marketing solutions, closed a $18.5m Series B-2 funding round.
Backers included Blue Cloud Ventures, Avalon Ventures, Firsthand Technology Value Fund, Inc. (NASDAQ: SVVC), FirstMark Capital, G&H Partners, Knight Enterprise Fund, LLC, Silicon Valley Bank and Zanadu Capital Partners LP.
Tapad intends to use the funds to bolster its licensing business, to expand its product offering, including a linear TV measurement platform.
Founded in 2010 by Are Traasdahl, CEO, Tapad is a marketing technology company that allows marketers to address the reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, its platform provides a unified approach to connecting with consumers across screens.
Current licensing partners include Datalogix (Oracle), Magnetic and eXelate (Nielsen), among others.
The company also has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto.