opendorse, a Lincoln, NE provider of an endorsement solution in the sports business industry, secured an additional $1.75m in Series A financing round.
The round was led by Flyover Capital with participation from various angel investors. With this investment, Keith Molzer, General Partner at Flyover Capital, has joined opendorse’s Board of Directors.
The company, which has now raised a total of $2.1m, intends to use the funds to expand its service offering for current users, invest in new sales and marketing resources, and secure partnerships with additional sports organizations.
Founded in 2013 led by Blake Lawrence, CEO, opendorse provides marketers with a digital athlete endorsement platform. It serves a diverse user base that includes 3,000+ athletes, 1,000+ marketers, and 500+ sports agents.
To date, the company has processed more than 1,500 endorsement deals for its users with growth driven by its partnerships with such sports organizations as the NFL Players Association and the UFC.