Engagio, a San Mateo, California-based provider of account based marketing solutions, raised $10m in Series A funding.
The round was led by FirstMark Capital with participation from Storm Ventures and First Round Capital and other investors including Tae Hea Nahm, Bruce Cleveland, Doug Pepper, Bill Trenchard; and Mike Dauber of Amplify Partners. In conjunction with the funding, Amish Jani, founder and managing director of FirstMark, joined Engagio’s board of directors.
The company intends to use the funds to build the team and products and scale operations.
Led by Jon Miller, CEO and founder, Engagio is building a SaaS-based account based marketing (ABM) automation solution to engage accounts and deepen sales-and-marketing alignment.
The solution, currently in beta, aims to allow users to understand target accounts, orchestrate integrated account plans, and prove the impact of ABM efforts.