Revmetrix, a Washington, DC-based provider of an omnichannel data platform for retailers, secured $2.2m in seed funding.
The round was led by Genacast Ventures (affiliated with Comcast) and Boston-based .406 Ventures, with participation from Jerry Neumann of Neu Venture Capital, Millennial Media (NYSE: MM) co-founder Chris Brandenburg, Clarabridge co-founder Sid Banerjee, Higher One (NYSE:ONE) co-founder Sean Glass, and other angel investors.
Founded by serial entrepreneurs Hemang Gadhia and Christopher Brown, Revmetrix allows retailers to leverage their own customer data to build a detailed picture of customer behavior as it spans across multiple channels and devices to better interact at every point of engagement.
The platform allows retailers to collect and identify interactions from a single customer as thwy engage with a retailer, regardless of whether they are in-store, online or on their mobile device, and store each interaction in a detailed customer profile designed specifically for retail, build complex queries across the datastore of customer profiles, interactions, segments, locations and products to gain insight into the behavior of shoppers, create targeted audiences that are built around customer engagement with that specific retailer, based on transparent, first-party data and leverage connections to dozens of marketing platforms including email, display advertising, direct mail and social to create integrated marketing campaigns.
At the moment, the company is working with several big retailers to get them enrolled in the pilot program.