Visualead, an Israeli O2O (Offline to Online) startup and developer of Visual QR Code technology, secured a Series B funding round.
Alibaba Group Holding Limited (NYSE: BABA) made the investment and entered into a strategic cooperation agreement for the use of Visualead’s patents and technology across its ecosystem. Under this framework, Visualead is working with Mashangtao, the scannable code technology service of Alibaba Group, to provide innovative tools and solutions to sellers on Taobao Marketplace and Tmall.com.
The company intends to use the funds to develop O2O technology.
Founded in 2012 and led by Nevo Alva, CEO, Visualead is an O2O and QR Code technology startup with offices in Israel and China. Through its Visual QR Code technology and mobile marketing O2O platform, the company allows over 500,000 businesses to connect with their customers both Offline and Online through an engaging mobile experience.
Clients include Coca Cola, Orange, Crocs, BMW, DeNA, YvesSaintLaurent, Sina Weibo, RenRen, Ali The Fox, and NY Daily News.