PocketMath, a Singapore-based self-serve mobile advertising platform, raised US$10M in funding.
Rakuten Ventures made the investment. In conjunction with the funding, SaeMin Ahn, Managing Partner of Rakuten Ventures, will join PocketMath’s board.
The company intends to use the funds for talent acquisition, accelerate product development, and establish a strategic partnership with Rakuten.
Co-founded by CEO JD Lee, COO Eric Tucker and CRO Casey Grooms, PocketMath allows businesses to buy advertising on mobile devices through the programmatic trading of ads, also known as real-time bidding (RTB). The platform filters through hundreds of thousands of opportunities per second to execute targeted marketing campaigns that connect advertisers to their ideal audiences worldwide.
The company recently added Sales Directors in Mumbai, Sydney, and Washington D.C. to complement its existing sales presence in Singapore and San Francisco.