Full Circle CRM, a San Mateo, CA-based provider of Marketing Performance Management solutions, closed a $3.8m Series A funding.
The round was led by Aligned Partners with participation from WI Harper Group and Salesforce Ventures. In conjunction with the funding, Jodi Sherman Jahic, Managing Partner of Aligned Partners, will join the Full Circle CRM board of directors.
The company intends to use the funds to bring its product to marketers globally.
Founded by Bonnie Crater, President and CEO, Dan Appleman, CTO, Roan Bear, VP of Customer Success, and Andrea Wildt, Full Circle CRM provides marketers with a SaaS based management platform that allows users to gain visibility into their business results, optimize their marketing spend, and work with their sales counterparts to grow their businesses. The Suite includes Response Management, Campaign Influence, Opportunity Gatekeeper, and Campaign Member Status.