Swipely, a Providence, RI-based platform for merchants to understand customers and grow sales, completed a $20m Series C round of financing.
The round was led by Pritzker Group Venture Capital, with participation from existing investors First Round Capital, Index Ventures and Shasta Ventures.
The company, which has raised $40.5m to date, intends to use the new funding to to continue growing its team across all departments (http://careers.swipely.com/).
Founded by Angus Davis, Swipely provides merchants and retailers with a cloud-based payment network, in-store system and social Web platform to manage customer relationships, measure staff performance, optimize menu selections and monitor online reviews.
The company works with both independent and multi-unit operators in hospitality and a variety of other local retail industries.
It has more than 100 employees.
21/05/2013: Swipely Completes $12M Series B Round of Financing