Act-On Software, a Beaverton, Oregon-based provider of marketing automation software, raised $42m in funding.
The round was led by Technology Crossover Ventures, with participation from existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners and Voyager Capital. In conjunction with the funding, David Yuan, general partner at TCV, joined Act-On’s board.
The company, which has now raised $74m, intends to use the funds use to accelerate product development, sales expansion, and brand recognition.
Founded in 2008 and led by Raghu Raghavan, CEO, Act-On provides 2000+ companies (Small and mid-size businesses and departments of large enterprises) with integrated marketing automation software to execute integrated, multi-channel marketing and lead nurturing campaigns – across email, web, mobile, and social.
The company, which also offers a professional services team, customer support, and the APEX ecosystem of partners, has offices in Roseville and San Mateo, California; Scottsdale, Arizona; London, United Kingdom; and Bangalore, India.