CircleUp, a San Francisco, CA-based online investment platform, raised $14m in Series B funding.
The round was led by Canaan Partners with participation from Google Ventures, Union Square Ventures, Maveron, and Rose Park Advisors.
The company intends to use the funds to improve its platform.
Founded in 2011 by CEO Ryan Caldbeck, CircleUp is a crowdfunding platform that connects accredited investors with consumer and retail companies. It allows investors to access to dealflow and discover companies with consumer and retail focus, perform due diligence and get direct access to each company’s management team.
Companies can screen interested investors and select the most relevant ones as well as structure the terms of their raises, and connect with them.
Funded companies include Raen ($825k), Rhythm Superfoods ($764k), Little Ducks ($890k), Bhakti Chai ($687k) and Madécasse ($550k).