PlaceIQ, a New York City-based provider of a platform to build more accurate audiences monitoring location, time and real-world behavior, raised $15m in Series C financing.
The round was led by new investor Harmony Partners with participation from additional new investor Iris Capital and existing investors. In conjunction with this investment, PlaceIQ is also expanding its relationship with Publicis Groupe through a strategic partnership with VivaKi, which will bring its technology to Publicis Groupe’s agencies.
The company intends to use the funds for the ongoing development of its patented platform and solutions and a consumer insights product suite.
Led by Duncan McCall, CEO, PlaceIQ provides a suite of consumer discovery, engagement and activation solutions for brands and their agencies to engage with the right consumers and lead them to brand actions and destinations. Its Place Visit Rate (PVR™) allows users to measure real-world, in-store ROI, as well as to quantify the value and effectiveness of advertising, targeting and messaging.
Customers include CPG, retail, automotive, entertainment, consumer electronics and other national brands and their agencies.
The company has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado.