Brand Embassy, a Prague, Czech Republic-based social customer care platform, raised $1m in seed funding.
Backers included Rockaway Capital and Spread Capital.
Led by Vit Horky, Cofounder and CEO, Brand Embassy provides companies with a SaaS platform to answer customer service inquiries through social media channels such as Facebook and Twitter.
The solution is used by Vodafone, Telefonica O2, TMobile, KIA, ING, Prezi, GE Money and other companies.
The company, which has opened offices in USA, Dubai, Portugal, Slovakia, Spain, and Latin America, which added to the existing London and Prague ones, intends to use the funds to expand sales and product development team, launch product features, and grow globally.
The investment represented an exit deal for two early Brand Embassy investors: StartupYard, a CEE technology accelerator, and Michal Nydrle, owner of the Kindred Group media group.