The terms of the transaction were not disclosed.
The transaction, which included the business, assets and employees of Sense Networks, will allow YP to deliver differentiated targeted mobile display capabilities to advertisers using Sense’s mobile targeting platform and proprietary user information.
The company plans to continue to invest in the Sense technology and to add to its team’s expertise with additional members experienced in mobile search and display advertising.
Led by David Krantz, CEO, YP operates the YP℠ app, YP.com, and The Real Yellow Pages® directory. The YP℠ Local Ad Network, along with other YP distribution channels, provides advertisers with an opportunity to reach Internet users across more than 300 affiliated online and mobile publishers.
An affiliate of Cerberus Capital Management acquired a controlling interest in the company in 2012.
Led by David Petersen, Chief Executive Officer, Sense Networks was backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community.