Sharethrough, a San Francisco, CA-based in-feed advertising exchange, raised $17m in a fourth round of debt and equity financing.
Elevation Partners, Silver Creek, and Patrick Keane joined existing investors North Bridge Venture Partners and Floodgate.
The company intends to use the funds to continue development of the Sharethrough Advertising Exchange (STX), expand software tools for publishers and increased engineering and product hiring.
Founded in 2008 by Dan Greenberg, CEO, Sharethrough has developed “in-feed” mobile ad technology, which enables publishers to create and sell native ads directly within their content feeds. The company has signed partnerships with publishers including People, Real Simple, Health, Forbes, Popular Mechanics, USA Today Sports Media Group and IBT Media.
It has over 85 full-time employees and offices in New York and Chicago.