4C, a big data analytics and social intelligence company offering advertising and measurement platforms, raised $5m in Series B funding.
The round was led by Jump Capital.
The company intends to use the funds to build out the platform, launch new initiatives for the television industry, expand international operations, and support infrastructure for clients across the globe.
Led by Lance Neuhauser, CEO, 4C provides a big data analytics and social intelligence platform that collects public social data and applies exclusive analysis and mapping algorithms to track relationships between audiences, behavior and brand affinity and help Fortune 500 brands, large agencies such as Publicis Groupe’s VivaKi, and media and network companies gain actionable insights on how buyers make decisions and learn about other brands with whom they are loyal.
Created in 2013 as a result of a merger between Voxsup and The Echo System, 4C is based on research by Dr. Alok Choudhary, professor at Northwestern University and 4C’s chairman and chief scientist. The company, which is both a Facebook Preferred Marketing Developer Ads and Insights partner, and is Twitter Ads Certified, has U.S. offices in Chicago, New York, and Seattle, as well as an international office in Singapore.