Lifecake, a London, UK-based maker of an app that aims to help parents organize and privately share photos and videos among family and friends, launched today, having raised $1.1m in seed funding.
The round was led by Balderton Capital.
Co-founded in July 2012 by CEO Nicholas Babaian and CTO Matthew Sheppard, Lifecake offers an intelligent timeline, which automatically sorts photos and highlights the most engaging moments to create a personalized ad-free space for the family.
It alerts users via a mobile app or email when new photos have been added, and users can view and leave comments via smartphone, (iPhone or Android), iPad or computer at lifecake.com.
The Lifecake application is available in English globally on Google Play and in the Apple App Store. It will give users space for 1000 photographs and an hour’s high quality video for free and following that will invite users to become VIPs for just $4.99 (£2.99) per month.